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With Social Monitoring techniques, understanding the behaviour, interests and demographics of each group of users allows you not only to segmentate better your Ads and measure its performance, but also to shape better your content. Start increasing your CTR by using this valuable information to set up smart digital campaigns on Social Media.
Today, audiences complement the act of consuming their favourite shows by using social media to generate real time feedback on the subject. TV fans enjoy sharing their own content, including their personal opinions, critiques and emotions. That content influences the community, occasionally turning into viral posts.
Social TV let's you understand the code used by fans, optimize your content strategies and show’s schedule and makes more efficient use of through communication on air and the marketing communication. The result: adds much more value to advertisers on our channel.